Published on January 8th on i24news
The World Jewish Congress (WJC), an international umbrella organization representing over 100 Jewish communities around the world, on Sunday launched its annual “We Remember” initiative commemorating the Holocaust and combating anti-Semitism in the lead-up to International Holocaust Remembrance Day later this month.
The campaign aims to reach millions of people around the world by inviting participants to photograph themselves holding a “We Remember” sign and sharing it across social media platforms using the hashtag #WeRemember to spread the message that “Never Again must mean Never Again”.“
Around the world today, anti-Semitism, Holocaust denial, and hatred of others continue to rear their ugly heads. We must remember because there are fewer and fewer survivors among us, and within just a few decades, all will have passed,” WJC President Ronald S. Lauder said in a statement. “It is now the responsibility of the younger generation to teach their friends about the horrors of hatred, and to spread the message that never again must mean never again.”
Last year’s “We Remember” campaign reached 250 million people, WJC said, with heads of state and celebrities such as Austrian Chancellor (then foreign minister) Sebastian Kurz, US Democratic Senator Chuck Schumer, famed sex therapist Dr. Ruth Westheimer, and Israeli Prime Minister Benjamin Netanyahu and President Reuven Rivlin joining millions of people around the world taking part in the initiative.
“In today’s digital age, social media is the only tool that can allow us to connect the world together with this message,” Lauder said. “The initiative far exceeded our expectations and became more than just a campaign. It became a worldwide grassroots movement, of real people and real stories, shared from the heart.”
The campaign will run through January 7 to 27, when the world will mark International Holocaust Remembrance Day, and will culminate with a live projection of all participant #WeRemember photos along with interviews with Holocaust survivors, and messages of remembrance from public figures on the grounds of the Auschwitz-Birkenau concentration camp.
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