The Ministry of Strategic Affairs will allocate NIS 4 million to ten fairs in the United States and Europe allowing farmers from the Jordan Valley to sell their peppers, spices and grapes to pro-Israel consumers despite a European boycott.
The creative solution comes as a welcome relief to farmers in the area who have been suffering economically for years as a result of boycott efforts initiated by BDS and others. Products from the valley that are targeted for boycott include peppers, grapes, spices, figs and dates.
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